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Razat Naik.
  • 9+years operating
  • 1,200+students placed
  • 4.8★289 Google reviews

I build AI systems that run real businesses.

…and teach founders and students to do the same. IIM Calcutta-trained performance marketer, running three businesses on RAZ AI.

I'm a founder I'm a student

Free growth audit for founders · career roadmap on WhatsApp for students

Razat Naik
RAZ AI is liveRunning inside 3 of my businesses

What I'm running

Operator, not commentator.

Every number here is real and checkable. If I haven't done it, tested it, or measured it, it isn't on this site.

9+years in performance marketingMeta and Google Ads on live budgets since 2016 — my own businesses first, then clients.10xROAS for Uttarakhand Music Festival6,000+ tickets sold and 10,000+ attendees, from performance marketing.12active client accountsClickstack — ads, landing pages, websites and AI systems for brands in India and the US.1,200+students trained & placedHashtag Digital Marketing Academy · Dehradun, Bhubaneswar and online.4.8★across 289 Google reviewsWhat students say about learning on real ad accounts from month one.3businesses on RAZ AIClickstack, BharatPicks and Hashtag Academy — agents prepare, people approve.2ndIIM Calcutta simulationsSearch & Social simulations, Executive Programme in Digital Marketing.

Clients I've grown

Stoneville USAUttarakhand Music FestivalRICE IAS AcademyPath IAS Academy

Trained at

IIM CalcuttaNIT WarangalManipal Institute of Technology

The receipts

Engineer by training. Marketer by practice.

The education that taught me systems, and the businesses where I test every one of them.

Razat Naik, portrait
Founder · Director · Builder.

Education

  • IIM CalcuttaExecutive Programme in Digital Marketing · ranked 2nd in SEM & Social simulations · capstone-winning team lead
  • NIT WarangalM.Tech
  • ManipalB.E. Mechanical, Manipal Institute of Technology

Operating

The short version

I didn't start in marketing, and you don't need to either.

In 2016 I was a mechanical engineer from Odisha who couldn't have told you what a Meta ad account was.

Nine years, an IIM Calcutta programme, three businesses and a lot of expensive lessons later, I run all of it on AI agents I built myself.

Now I compress that decade into 90 days for people starting today — founders who want the systems, and students who want the skill.

Read the full story

Inside RAZ AI

Five agents. One rule.

Agents research, prepare, qualify and draft. A person approves anything a client sees. That one rule is why these work.

01

Lead qualifier

Every enquiry tagged and sorted before the team starts the day.

TriggerForm or DM arrivesBrainReads it, tags intentActionSorted queue + drafted reply
02

Follow-up drafts

The 2nd and 3rd touch, where most conversions actually happen.

TriggerNo reply in 1–3 daysBrainWrites the next nudgeActionDraft waits for approval
03

Review collection

Happy students and clients asked at the right moment, not never.

TriggerCourse or project endsBrainPicks the right askActionPersonal request, ready to send
04

Weekly reporting

Leads, sources and spend in one view — without anyone building it.

TriggerEvery MondayBrainPulls and summarisesActionOne page in the inbox
05

Content drafts

Scripts and posts drafted from real voice notes, approved in one sitting.

TriggerSunday batchBrainDrafts in my voiceActionI edit, approve, schedule

Want one of these running in your business?

See the systems

Two ways to work together

Grow your business. Or build your next chapter.

01 · For founders

Your next stage of growth, with the systems to match.

Performance marketing, AI agents and practical automation — the same approach I use in my own businesses.

  • Meta & Google Ads, built around your funnel
  • Lead qualification and consistent follow-up
  • Clear reporting, with a human in control
Build my growth system
02 · For students

Learn by doing. Build skills for real work.

Live-project training at Hashtag Digital Marketing Academy — Dehradun, Bhubaneswar and online.

  • Real ad accounts and hands-on projects
  • AI tools and automation in every course
  • Career guidance and placement support
Find your program

Meet RAZ AI

Less repetitive work. More room to grow.

The operating system behind my businesses: lead qualification, follow-up drafts, review collection, reporting and content. Agents prepare. Humans approve.

Explore the systems

Every system has three parts

01 · A new enquiry arrivesThe trigger
02 · The agent prepares the next stepThe brain
03 · My team reviews and actsThe human approval

Systems & Journal

From the work. For your next move.

Explore the journal
System of the Week

The lead-qualifier agent: how enquiries get sorted before my team wakes up

6 min · article

Operator's Journal

The Revenue Hour: one fixed hour a day that only touches money

5 min · article

Operator's Journal

Cash before growth: the rule behind every ad rupee I spend

5 min · article

For founders

Start with a free growth audit

Share your website. I'll review your ads, funnel and follow-up, and suggest the first thing to improve.

Ads, funnel, follow-up and where AI fits — reviewed by me, emailed within 2 working days.

For students

Get your AI + marketing career roadmap

The skills to learn next, whether you're starting out or changing careers. Sent on WhatsApp.

No spam. Batch details only if you ask.

Build it once. Let it run.

Book a call Learn with me

New systems every Monday on LinkedIn.